We’ve all seen it on the news, Lloyds TSB is splitting and forming two separate banks, originally named Lloyds Bank and TSB. If your not with either bank you probably don’t care, I didn’t either. It was only when I seen these new Lloyds branches popping up everywhere I started to care.
I seen these new deep green stores popping up everywhere,replacing those dull horrible white front facing shops with that violent blue and green gradient (shown to the right). All of a sudden I suddenly cared about Lloyds bank.
I know i’m in the minority and most people probably don’t care about it but as a designer I fell in love with the new branding instantly. The guys at Rufus Leonard were appointed to do the branding and what they have created is simply beautiful. They have crafted a new typeface for the logo and redrawn the horse on what they call one of the most iconic brands in the UK, I can’t argue there.
A rich deep green has been introduced as the identity of the bank, adding to this the use of photographic elements on their publications has made the bank seem a lot more elegant and sophisticated than it’s high street competitors. Not that some of them took much beating, especially Santander and their horrible emblem, font and colour use.
There is a lot of impulsive criticism to rebrands and redesigns of websites between designers. I feel it’s as important if not more to praise someone when they get it so right like Rufus Leonard have here. I’m seriously considering switching banks just cause of this, should probably look at the interest rates and all that boring stuff as well before I do….
What do you think of the rebrand? Did you even notice it?
Filed under: Design